Eric Leija, widely known as the “Primal Swoledier,” is a trailblazer in the world of functional fitness. Specializing in kettlebell training, Eric has built a global following through his dynamic, no-BS approach to movement and strength. His method blends ancient training tools with modern techniques, empowering athletes to train smarter, move better, and tap into their primal power. As an Onnit-certified coach and content creator, Eric’s workouts reach millions, redefining what it means to be strong—in body, mind, and community. Whether leading retreats, building digital training platforms, or collaborating with top brands, Eric brings intensity, clarity, and purpose to everything he touches.