When Ken Rideout was in his mid-30s, he was a successful financial services sales executive on Wall Street. He was also addicted to opioids. When Rideout’s attempts to overcome his addiction didn’t work, he took up running. Every day, he ran ten miles, and soon he was an opioid-free ultramarathon runner. Now in his 50s, is a record breaking endurance athlete, investor and entrepreneur, eager to use what he’s learned over the years to help the next generation break boundaries and tell their stories.

When Ken Rideout was in his mid-30s, he was a successful financial services sales executive on Wall Street. He was also addicted to opioids. When Rideout’s attempts to overcome his addiction didn’t work, he took up running. Every day, he ran ten miles, and soon he was an opioid-free ultramarathon runner. Now in his 50s, is a record breaking endurance athlete, investor and entrepreneur, eager to use what he’s learned over the years to help the next generation break boundaries and tell their stories.

Ben Eld is a marketing strategist with 15 years of experience building award-winning brands and driving growth for top-tier companies. A master of the health space, Ben combines marketing expertise with a passion for brand storytelling, making him a trusted leader in crafting impactful, results-driven strategies.